anywhere aloha with olukai
Sponsored by Zappos
“do the best you can until you know better. then when you know better, do better.”
- maya angelou
It’s an exciting time to be alive. A time where we can use our dollar to vote every day, multiple times a day towards the issues that we care about and the values that bring us together. A 2017 study by Forbes Magazine found that 88% of consumers will be more loyal to a company that supports social or environmental issues, 87% would buy a product with a social environmental benefit if given the opportunity, and 68% of millennials bought a product with a social and environmental benefits in the past 12 months!
Conscious consumerism is not a trend, it’s the future and it’s here to stay!
That’s why I’m so thrilled that mega online shoe retailer, Zappos, is giving a platform to Hawai’i based B-Corp Certified brand, OluKai, where mainstream consumers are given the opportunity to support brands with Corporate Social Responsibility at the top of their priorities list.
Do you know what a B-Corp is?
Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using business as a force for good.
OluKai is my favorite B-Corp for so many reasons. Their shoes are super comfy and perfect for the ocean minded waterwoman/man. I have a hard time finding shoes that can go anywhere, do everything, are good for skating, biking, beach hikes, etc. but can also be dressed up — and the Pehuea are it! The color goes with everything and they’re durable enough for the outdoors but stylish enough for dresses and skirts too. And nothing makes me happier than wearing and talking about a brand that I am proud to support. In addition to their ethical standards of production and efforts to support Hawaiian athletes and artists, they also founded the Ama Olukai Foundation. The Foundation works to preserve land and ocean, serve their communities, and maintain the Hawaiian culture and traditions through targeted programs designed to explore ancestral past to present day. The Foundation provides encouragement to those who benefit from its partnerships to carry forward the spirit of giving for future generations.
By shopping Olukai at Zappos you are creating a demand for more companies who do good in the world! And with free two day shipping with Zappos rewards, 24/7 customer service, and a 365 day return policy, shopping consciously doesn’t have to be hard or stressful or inconvenient. It’s fun, satisfying, and a super powerful way to use your purchase power as activism!