lex weinstein

Creative Director | Surfer | Sustainability Advocate

Lex Weinstein is a seasoned graphic designer, writer, + photo and film director with over 20 years of experience in the surf/outdoors industry. Her simultaneous career paths as an Art Director, professional surfer, and social media content creator developed her into a multi-faceted, strategic and passionate creative force both in front of and behind the lens. Her intentional approach to marketing and proficient communications skills birthed a documentation style that explores the intersection of art, surfing, psychology, our environment, and culture at large. In 2021 she founded The Sea + Soil Collective as not only a nonprofit organization, but a cultural movement on a mission to reconnect and regenerate ecosystems and community. The org has hosted almost 100 surf and garden parties across Southern California, taking part in community-led land restoration projects while cultivating a sense of environmental reciprocity and resiliency within the surfing community. Lex is the face of Billabong Women’s first ever eco-friendly collection as a sustainability ambassador and creative consultant, is a writer for international surf magazines such as The Surfers Journal, Wavelengths UK, and Honey Japan, and has directed and produced multiple short films from her unique perspective as a creative advocating for people + planet.

For more information, follow Lex on Instagram or reach out directly via email.