REEF | “DE PASSAGE” CAMPAIGN
Where Lex’s career took off! After winning a Reef Stylist social media contest, Lex was flown to Tahiti to work her first international marketing campaign alongside a slew of talented creatives, surfers, and producers to put together this iconic film and photo series. De Passage is the rough french translation of Just Passing Through, the title of Reef's long running global campaign. De Passage was viewed over 1M times in it's first 3 months and was given a Vimeo Staff pick.
Creative Director: Mark Tesi
Photo: Mark Tesi, Dane Peterson, Kane Skennar
Video: Russel Brownley
Styling: Kira Shepherd, Lex Weinstein
Production: Lindy Williams, Lex Weinstein