BILLABONG | “HELLO! TOMORROW” CAMPAIGN

Choices we make today, matter for tomorrow—and that is somewhere we can all begin.

Hello! Tomorrow is Billabong Women’s first ever eco-friendly collection of swim and apparel, and an act of embracing their responsibility as a brand and a community. Lex brought her connection to the sea and the soil as well as her “progress not perfection” ethos to this campaign to inspire a cultural shift within surfing towards protecting the places that connect us all. The paths we walk each day. The seas that we swim in. It’s the stoke we seek, and the wilds we rejoice in. The moments we rely on—but tomorrow is a notion that is no longer a luxury. This campaign is calling for a sea of change. Step by step, wave by wave, it’s about being better, doing more, and using our voice to encourage others to join us in the idea that each small choice can become part of a larger movement. Hello, Tomorrow!

Talent: Lex Weinstein

Creative Direction: Lex Weinstein, Nicole Wageck

Photography: Brooke Berry

Videographer: Andrew Schoener

Video Editor: George Manzanilla

Production: Lex Weinstein, Colleen Conroy